Converse Skateable OOH - Case study video
Skateboarders are always looking for new spaces to come together. There’s a unique energy that comes with riding something unexpected, unexplored, or even just unusual.
Converse haven’t had much presence in the Toronto skate community. So, in order to increase brand love with our core skate target, we created a Converse mural you can skateboard on.
Working with local skate mural artists and ramp builders, we took over an alleyway in the Dundas Street West area, Toronto’s skate hub. There, we launched a largescale Converse mural with a skateable ledge.
The design offered skaters the freedom to grind and slide on the edge or use the upper ledge for tricks, with an eye-catching backdrop to make their skate content pop.
We launched the mural with a special appearance by CONS team rider Aaron Herrington. Then, in collaboration with local skate partners, we hosted a trick contest on social media to drive attendance and engagement.
The skateable mural garnered 6.8 million+ impressions and 2,200+ engagements on social, with 1 million+ in organic social reach.
We transformed an out-of-home placement into skateable art and brought the core skate community together to skate the unexpected.